Sigmund Freud and the Oedipus Instinct :: Exploratory Essays Research Papers

Sigmund Freud and the Oedipus Instinct Your small fryren are not your children. They are the sons and daughters of Lifes longing for itself. They make love through you but not from you, And though they are through you yet they belong not to you. You may give them your love but not your thoughts, For they hit their own thoughts. You may house their bodies but not their souls, For their souls dwell in the houses of tomorrow, which you can not visit, even in your dreams. You may strive to be exchangeable them, but seek not to make them like you. For life goes not backward nor tarries with yesterday. Kahil Gibran Freud is to Psychoanalysis what Socrates is to philosophy. The theory of psychoanalysis is primarily concerned with the development of the world personality it was Freud who presumed that human personality is a tripartite system, consisting of the id, ego, and the superego. The id is said to contain all the instinctual drives that seek immediate satisfaction and like a small child (they are said to operate on the the pleasure principle) the ego contains the conscious mental states, and its function is to perceive the real world and to decide how to act, mediating amidst the world and the id (it is governed by the reality principle). Whatever can become conscious is in the ego (although it also contains elements that remain unconscious), where as everything in the id is for good unconscious. The superego is identified as a special part of the mind that contains the conscience, the moral norms acquired from parents and others who were influential in early childhood though it belongs to the ego and shares its kind of mental organization, the superego is also said to have an intimate connection with the id, for it can confront the ego with rules and prohibitions like a strict parent (Leslie Stevenson & David L. Haberman 155). If at an early represent the child is exposed to an environment that consists of overly a ggressive and dominant parents the development of that childs superego may become a tad bit tyrannical, do an adverse reaction within the psyche of that child.

Values and Technology in Ibsens An Enemy of the People and Becketts Waiting for Godot :: comparison compare contrast essays

Values and Technology in Ibsens An Enemy of the People and Becketts Waiting for GodotLiterature has been an outlet for authors to express the vastness of human values to the literate public. However, even before a good majority of the general public was literate, there were people who learned various stories either from the bible, historical stories, etc. This gave the public a chance to see a story and take the different lessons out of the play. The public could decide whether or not to utilize the lessons in their daily lives. In two different plays (An Enemy of the People and Waiting for Godot), both authors develop very different societies that display different human values, different situations that one could panorama in his or her own life, and how technology has helped or hindered the new developing society of today. In Arthur Millers adaptation of Henrik Ibsens play An Enemy of the People, the stockman Family is faced with umteen different difficult decisions to make . Dr. Stockman tests the water at a local therapeutic spa however, when he gets the results back, no one cares to hear the truth. Dr. Stockman represents the importance of honesty in a job. Dr. Stockman has a wealth of knowledge about the chemistry and the bacteria that is causing illness to all of the people that punish this healing place. In contrast to Dr. Stockman, Peter Stockman, his brother, shows the possible corruption that can occur in positions of power. Peter Stockman ultimately shows disloyalty to his brother and is responsible for Dr. Stockman and his familys outcast and downfall. Peter Stockman is obsessed with how he is viewed in the townspeoples eyes, his re-election. This decision to betray his brother led to his nephews fighting at school, rocks being thrown into his family members home, and maybe the death, even though it is not specifically stated in the play, of his own family members. Where is the line drawn for personal gain and pleasure when it int erferes with other people happiness and well being? Ibsen shows what can happen to someone (Dr. Stockman) if he is not aware of the opposing forces that are out in the world in many another(prenominal) different forms (Peter Stockman). Ibsen shows the importance of compromise, honesty, teamwork, knowledge, and intelligence.

The Impact of the Internet on the Production, Distribution, and Consump

The creation of the web was not only a revolutionary movement but also acted as a door for endless opportunities in the music industry. Its ability alone to provide the general public with continuous information is astounding, but it also acts a platform for users to access, distribute and produce music. According to Andrew P.S (2006, 1), the internet was not created with a business mentality but as the years went by it began and continues to be moulded into a continuous path where consumers grasp the aptitude to which they could discover incessant possibilities online such as the access to music. Evidently, the internet solely acts as a huge figure in the shaping of the music industry today, more positively than negatively. Below, we will take a look at effects the internet has had on the production, diffusion and consumption of popular music. By analyzing the various systems the consumer is able to get access to, distribute and consume music, the essay will be able to draw on a conclusion.The internet proves to have a far and wide reach to its users, and popular music is short of what ends it can attain. The success of the internet is due to its cosmopolitan broadcasting capability that allows the interaction between individuals without regard for geographic location and distance Romualdo Pastor-Satorras and Alessandro V. (2007, 1). The distribution of music on the internet can be a very delicate situation. Organizations such as the RIAA provide websites such iTunes where music can be legally purchased and this in turn allows users who have no method of substantial purchase a way to access music. However, with the internets rapid and continuous progression, it would only be of habitual nature that illegal transfer we... ...ay 2012.Andrew P. Sparrow (2006). Music Distribution And the Internet A Legal Guide for the Music Business. unknown Gower Publishing Ltd. 1.Bruce Fries, Marty Fries (2005). Digital Audio Essentials. Sebastopol,US OReilly Media. 22. Marie Heimer (2011). The Theory of attack Replacing Ownership on the Example of Spotify. unknown Grin Verlag. 24.Michael Zager (2011). Music Production For Producers, Composers, Arrangers, and Students. 2nd ed. unknown Scarecrow Press. 18.O.C. Ferrell, Michael D. Hartline (2007). Marketing strategy. 4th ed. unknown South-Western College Pub. 373.Romualdo Pastor-Satorras, Alessandro Vespignani (2007). ontogeny and Structure of the Internet A Statistical Physics Approach. unknown Cambridge University Press. 1 unknown. (2012). Youtube. Availablehttp//www.alexa.com/siteinfo/youtube.com. Last accessed 15th May 2012.

Affirmative Action Essay -- Race Racism

Affirmative ActionThe Webster dictionary defines approbatory action as an active effort to improve the employment or educational opportunities of members of minority groups This paper will discuss the history of affirmative action and its effects on education and the work force in our society. I will argue why affirmative action is necessary for minorities to gain equal opportunities educationally and economically and how affirmative action is morally required as reparation for historic discrimination. I will also discuss why many people recall that affirmative action is a step in the wrong direction and point out several arguments as to why we should get rid of affirmative action and try to validate their claims. Affirmative action requires that supervisors in charge of economic and educational opportunities take into consideration a candidates sex, disabilities, and heathenish background when accepting positions, especially if the candidates ethnic affiliation has had a history of racial discrimination. These minority groups are entitled to special considerations, typically viewed as payments made by the government to settle past discrimination. The effects of affirmative action energise been well seen in economic and educational systems where educators and employers have long been pressured into giving preference to minorities even if they lesser qualifications, to help write off past discrimination. Affirmative action was established on the basis that because of the past discrimination of races, our nation was unable to flourish into what it should have become- a nation which provided equal opportunity regardless of a persons race. It is in my suasion that had our country never oppressed colored people to such a great exten... ...nathan. Long Way to Go Black and White in America. new-sprung(prenominal) York Atlantic Monthly Press, 1998.Thomas D. Boston, Affirmative Action and Black Entrepreneurship. New York Routledge, 1999.Geiger, H Jack. Race and Health Care-An American Dilemma? New England Journal of practice of medicine 335(11)815-816 (1996)Gould, Stephen Jay. The Mismeasure of Man. New York Norton & Co., 1981.Curry, George. The Affirmative Action Debate. Massachusetts Addison Wesley, 1996.Wise, A.E., Darling-Hammond. Effective teacher selection From recruitment to retention. R-3462-NIE/CSTP, Washington, DC RAND Corporation., 1987Rosenfeld, Michel. Affirmative Action and Justice A Philosophical and ingrained Inquiry. New Haven Yale University Press, 1991.Rothman, Stanley Lipset, Seymour Martin & Nevitte, Neil, Racial Diversity Reconsidered, The Public Interest Spring 2003.

Cellular Reproduction :: science

Cellular ReproductionCellular Reproduction is the process by which all living things produce new existences similar or very(a) to themselves. This has to happen because if a species were not able to reproduce, that species would quickly become extinct. Reproduction consists of a basic pattern the conversion by a p bent organism of raw existents into offspring or cells that will later develop into offspring. The reproductive process, whether asexual or sexual always involves an exchange in hereditary material from the parents so that the new organism may also be able to reproduce. Reproductive processes can be categorized into either asexual reproduction or sexual reproduction. Asexual reproduction is any form of reproduction that does not require the union of male and female reproductive material (sperm or egg). to the highest degree single celled organisms reproduce by the asexual process known as fission, which is commonly called mitosis. Fission is The splitting of a nucleus i nto two roughly liken parts accompanied by the release of a pretty large amount of energy. Interphase, the first phase of the cell cycle and also the phase before mitosis, starts as soon as the cell is born. Interphase is broken up into three phases, G1, S, and G2. During the G1 phase, the cell increases in messiness except for the chromosomes, which stay the same. Protein synthesis is also occurring during this phase. If a cell doesnt divide further, it remains in the G1 phase. Next is the S phase, in which the mass of the cell continues to increase, and DNA is duplicated, and then the chromosomes divide. During the G2 phase of Interphase, the cell becomes double its mass at birth, the chromosomes begin to shorten and coil, and the centrioles appear, the cell is now ready to enter into mitosis. In the first phase of mitosis, prophase, the chromosomes become visible and the centrioles split in half(prenominal) and then move to opposite sides of the cell. At this point chromosome s have formed into two chromatids separated by a structure called a centromere. Spindle fibers are barely visible. During metaphase, the second phase of mitosis, the two chromatids line up along the equator of the cell. Each chromatid has its own spindle fiber. Next comes the third phase of mitosis, Anaphase, in which the centromeres disturbance in half, causing each of the two chromatids to start to be pulled to different sides of the cell.

Tyco International Case Study Essay -- Corruption, Unethical Practices

Tyco CorporationIntroduction During the course of this paper ane will see addressed several issues of responsibilities that the Tyco Corporation must deal with. Some of these issues ar ones that they have had to deal with quite recently. The responsibilities that one will see discussed are the legal, social and respectable issues that arise in a company that is nationally known. good Tyco provides products and services across the world. The company is global and diversified providing a variety of products including electronics, healthcare, fire and security services and engineered products and services. While employing over 250,000 people worldwide they grossed just about $40 billion in revenue in the year 2005. In 2002 Tyco was involved with the corporate scandal where the management mis-appropriated corporation funds. The previous chief executive officer Dennis Kozlowski was convicted in 2005 on 22 counts of the 23 that he was charged with. This is an example of not only a legal issue of responsibility but also one of an ethical issue that the Tyco Corporation has had to face. In the face of the legal and ethical issues that this mishap had placed the corporation in, Tyco placed Ed Breen in as professorship and CEO. Mr. Breen joined the company in 2002 after the scandal and immediately began the rebuild of the companys name. With the appointment of Ed Breen and his changing of the companys ethical standards (to be discussed in the next portion of the paper) he promotes the legal responsibilities of not only the companys employees but the responsibilities of the suppliers and buyers to report any wrong doing. This inform also speaks to the ethics of the Tyco corporation employees as well as those of the companies th... ...al or social responsibility that is owed to a community from a corporation. They have fired the CEO that was responsible for the downfall of the corporation, who is now serving a jail term for his wrong doings, and hired Ed Breen who is diligently working on changing the cosmoss view of the corporation. Mr. Breen understands that corporations worldwide need to make a commitment to do right by the community or underpin the consequences of failing the public and possibly losing business for failing them. Under his direction Tyco is continuing to make strides in regaining the publics trust and growing the company into a nationally recognized socially coconscious name.Referenceshttp//www.csrwire.com/PressRelease.php?id=7166http//www.plantservices.com/articles/2006/128.htmlhttp//www.tyco.com/TycoWeb/WWW/Documents/pdf/SuppSocRespBrochure_ENGLISH_07.pdf

Pestle analysis by pepsico. Essay

PepsiCo is the largest selling beverage the world over, of course after its arch rival coca Cola. It accounts for a 37% share of the global beverage market, and therefore they need to understand each and every plains market in baffle to enlistment in line with their PESTLE situations. Pepsi is a big brand, currently holds the 23rd place in the Interbrands report of the Worlds Leading Brands. Their advertisements throw major celebrities and athletes like David Beckham, Robbie Williams, Britney Spears, and Michael Jackson etc. Their market reach is also very diverse, as theyre present in almost every country from the US to New Zealand. Their PESTLE analysis is given below PoliticalPepsi is a non-alcoholic beverage and is therefore regulated by the FDA. So, theyre supposed to produce a firm standard of the laws set out by the FDA with consistency. Also, many different markets across the world fork up different set of regulations that are totally relaxed or are either stringent. There is competitive pricing by Pepsis competitors and that is one factor that Pepsi has to keep in mind at all times. The political scenario also matters greatly as there can be some civil unrest in certain markets or due to rising prices the sales of the product can fall. Most importantly, cross b set out situations are starkly different therefore Pepsi has to stay in line with all those policies and changes so that they can adapt to all those changes accordingly. EconomicAs the recent economic downturn has plagued the economy, companies had to restructure their sales and marketing campaigns greatly. Also, with diminishing profits they had to undergo retrenchment internally and re-think upon how to penetrate the market. Economic conditions have the highest influence on a business, regardless of what trade it is in. Though, in Pepsis favor, the economic downturn that started in 2008 resulted in increased sales of its beverages mainly as people were being laid off from jobs, they were spending time with friends and family or at home. SocialSocial factors greatly impact Pepsi, as its a non-alcoholic beverage it has to remain in line with the strict and stark differences of cultures theworld over. Also, Pepsi has to communicate its image as a global brand so that the people can associate it with themselves as something that connects the world together. Usually, the social implications are seen in marketing campaigns for example certain countries have religious festivals, so Pepsi has to keep in line with all those festivals in order to understand the psyche of their market and how they can cash upon the opportunity. TechnologicalWith the sexual climax of the new age in technology, companies have completely integrated themselves with all the recent changes that have taken place. To mention a recent trend that has greatly picked up and something that almost every business is turning toward is Social Media. The social media explosion has allowed for increasingl y interactive engagement with the consumers with real time results so Pepsi has to stay ahead of all the developments that take place with keeping in view how the youth of today utilizes technology for their benefit and how can Pepsi reach them in order to keep on increasing brand recall and brand engagement. LegalThere can be many legal implications upon the beverage industry. I would muster up one very famous incident took place in India, where Pepsi was accused of using contaminated peeing, given a lab test that was done upon the water flowing into the Pepsi factory that was located nearby an industrial estate. A massive recall was issued for the products from shelves and then the product was tested costing the company many billions of dollars upon the tests as India is a very major market. EnvironmentalThese factors can coin Pepsi, but not immensely alter its trade and profit generation as these factors affect agri-businesses much more directly.

Does the Media Distort Our Understanding of What Is Happening in the World? Justify Your Answer with the Use of Examples

When thinking just about this question, we have to ask ourselves firstly what is the role of the media in our domain? Media is defined as the means of mass communication (esp. Television, radio, watchwordpapers, books, magazines, internet) regarded collectively. Its role in society is to inform the public, and keep us informed, about what is happening throughout the public as well as entertain us. It holds many com frame uper programmes including internet, books, magazines, newspapers, television, when you walk down the passageway.It is all near us. It is in that location to make people think and encourages us to argufy and have an opinion about events and decisions that ar happening and being made. But is it also used to keep the public naive, only informing the public about certain events, hyp nonising them into buying products they dont requirement, distorting their understanding of what is happening in the earth? Media delivers us with news and development not only from our country, but from around the globe. A main section of our news is political.The media delivers us information about everything from political parties, elections, MPs, to and decisions made. The famous quote by the CBS news anchor Walter Cronkite paints a picture of what the news networks and corporations argon there to do Our job is to only hold up the mirror, to tell the public what is happening. But that is only a trim back part of what they actually do. collectible to media conglomerates it is very easy for a corporations political agenda to be forced on the public, even the world, without knowing.An example of this is Rupert Murdock. He is the founder, president and CEO of New Corporation, which owns the Fox Network, BSkyB (39. 1), The Times, The Sunday Times, The Sun, The Daily Mail, Vogue, and the list goes on. It has influence in countries all over the world including United States, the biggest economy in the world, and the UK. on that point are many examples th roughout its history where it has interfered and persuaded the public to alter the course of politics for the benefit of the corporation or individual. One example is The Sun.In the 1992 elections in Britain, The Suns advertise Kinnock wins today will the last person to leave Britain please turn out the lights is one of the most famous headlines in newspaper history. The headline refers to The Suns outpouring leading up to the polling days. The newspaper led a campaign against the Labour parties leader, Neil Kinnock, which then lead to the election day headline being that. That year, the conservatives won and the headline the day by and by was It The Sun Wot Won It. There are many more examples The Sun and another(prenominal) newspapers doing this.This shows that the media can be used as a powerful political tool to convince the public to vote for a party, for the corporations, individuals and/or governments benefits. Rupert Murdock was 13th on Forbes the most powerful people in the world 2010, above President of France, Nicholas Sarkozy. Is that right? This raises the question of whether media is helping people make informed, wise decisions? Advertisement are a massive chuck of our media today. Every platform for media you look at, whether it be newspapers or television, advertisements will be apart of it.Due to adverts being the funding for majority of media networks, a lot of the news corporations listen to companies demands. For instance, not physical composition bad press about the firms that are polluting our world, or implementing child labour on the other side of the globe. If the news agencies did this, then they wouldnt have the funds to survive. This is a massive distortion and people are left in the dark about all the terrible actions from companies. An example is the rural tribal lands of East India. Protestors are going head to head with steel giant Arcelor Mittal.The global company wants to displace the villagers from their ancestral land, and build facilities for coke smelting, and steel production. It will destroy 15 villages and displace many villagers. As for-profit organisations are allowed to buy up media networks, they do so in order to make more profit and can use the media to distort our understanding of what their company is actually doing. For example, in 1995, when Disney was on the brink of collapse and their viewings were decreasing, they purchased the ABC network in the attempt of reviving Disney.This enabled them to broadcast their shows at peak times, as many times as they liked. They were able to report good press about themselves and able to advertise their products. Majority of advertisements are not good either. It has made societies, more developed countries than developing, materialistic and wanting more and more. Products used to be marketed for their utility and they were expected to last. But due to the companies thinking that after they sold one to someone, they wouldnt need another. So they changed their advertising campaign to needing it.It changed the want in the 1950s to the modern need. People are skilful to desire things, which takes their attention off more important things in life. Pestering power is another ploy they use in order to sell their products. Food, drink, and other products target young children in order to pester their parents into buying the specific products. Nick Davis, a former journalist of the year and writer for Guardian, says Our media have experience mass producers of distortion. He gives the example of a group of feral child bullies who had ganged up and attempted to hang a five-year-old from a tree.The whole of fleet street published this story in one way on another. However what he go on to explain is that the police, from day one, had refused to say that the boy had been hanged from a tree. The one and only quote that the whole story was based on was from the boys adult cousin. He had told the press that the boy had said Some boys an d girls have put a rope around my neck and tried to tie me to a tree. Nothing in their says he was hanged. Nick Davis, to try and understand why the press had run this story, commissioned research from specialists at Cardiff University.They surveyed 2,000 articles from 5 newspapers (Times, Telegraph, Daily Mail, Guardian and Independent). What they found was out of the articles, only 12% of stories where composed of material researched by reporters, 8% was unknown and the remaining 80% was from second hand sources and provided by news agencies and the public relations industry. Nick Davis. (2008). Our media have become mass producers of distortion. addressable http//www. guardian. co. uk/commentisfree/2008/feb/04/comment. pressandpublishing. Last accessed 8th December 2011.This research shows that a lot of the articles are in danger of not being accurate because of misinterpretation, lying, or other means. Due to the rise in social networking such as Facebook and Twitter, citizen journalism is on the increase as well. People talking and reporting the news by sharing links, giving their opinion about events and writing about what is happening, and their friends, colleges and fellow bloggers taking it for truth. But due to a a lot of these people not having the knowledge about the subject, or not doing research, these information they are sharing is not always accurate and can distort what is really going n. mesh wikipedia for example, anyone no matter what their knowledge is on the subject, their intellect, education, they can edit, re-edit, and involve themselves in wikipedias entries. The system is open to abuse and means that a lot of the content on there could be inaccurate and or false. If we cant trust our news or the people who are in charge of informing us, this isnt a democracy, its a society in which we are told only what a few selected people want us to hear and see. In conclusion, I feel that there are a lot of media outlets that do distort what is happening around us, and this is a big problem.From the news networks being controlled by their for-profit funders, to large companies buying media networks in order to supply the public with a false image of themselves. A large part of the problem though is that a lot people are not taught to think on their own, which makes it easier for the media to do so, or are thinking on their own but not having the knowledge to give relevant information to others. Whether it be the fault of the government, the parents, schools, it needs to change. However, not all media distorts our understanding of what is happening in the world.There are news corporations that arent just financed by adverts, which stops the need for the networks to listen to the firms. BBC is solely funded by taxes collected by the government, the tax on your TV, and has been running since 1932. The Guardian is another example. It was owned by the Scott Trust, a charitable launching in which aimed to ensure the papers e ditorial independence and that it was not taken over by a for-profit organisation. This means that it would not give in to firms demands, and reports the news at a non bias angle.

To bike or not to bike: An ethical issue

The author worries about his image when biking In Uganda. He is a modern well- equipped and wealthy muggy riding a luxurious mountain bike for pleasure and fitness, while around him poor volume of Uganda are busy working for life and using their bikes for ferrying lifes staples. Although fight with that contrast, he continues his practice of luxurious biking, and tries to present himself as friendly and respectful to surrounding Uganda.Despite the struggle of the author, his secretive writing shows that he gets used to looking heap at the topical anesthetic people. That is the impression readers get increasingly with reading, and it is especially clear with the last phrase of creating a culture of I-you instead I-it. The stakeholders include the author and the local Uganda. It would be better if the former does not pay too much attention on the impact of his appearance, but instead loves the latter as peers, and indeed keeping his biking practice with a cheaper bikes, cheaper equ ipments, and using spare money to help the community. ExplainBenefits and losses The author benefits because he still can maintain his bulling practice, In full, with a shiny new mountain bike, and with fully muumuus appearance as he wishes. The hoidenish of Uganda might benefit because It can potentially keep the author unimpeachably as a good consumer and perhaps besides as a good worker (supposing he is doing some useful Job for the country), in the country for longer. The local Uganda lose because they have to gestate in their community a muggy who intrinsically does not recognize the human equality amongst him and them, and also behaves skankyly with his biking.Kind of ethical problem Character. The author opines that he should stop biking, but continues doing that nonetheless since he has a pity for himself. When trying to make himself less offensive and more friendly, he perhaps does not recognize that in deep he thinks that local people are lower than him, envy him, and can accept his friendly acts as the signs of good personae. Ethical approach applied Could be viewed as virtue ethics, as the author focuses on the Image of himself, on what people might think of him because of his biking. Descriptive or Normative Descriptive.The author describes the situation and his action, but does not attempt to make judgments on why he think such biking is inappropriate, and what other alternatives and their effects are. only ifify With his final choice, the author clearly hopes to improve his image in the eyes of Uganda, namely that he is not Just a normal muggy, but a good one who is friendly with everybody. notwithstanding the last sentence of his description betrays him. It shows that in deep he maintains an I-it birth with the local peoples, and Just tries to aka that relationship looks like an I-you one.Should he really want to build an I-you relationship, there are some alternative ways of solving his problem. But at first, he should realize that there Is In fact no problem at all with his biking in the eyes of Uganda. As humanity, Uganda understand the differences between Individuals, understand the value of biking for him. Now, suppose that he still wants to gain the love of the people (perhaps an I-thou relationship? L then stopping biking is not the level immediate to surrounding people, as said earlier.

Marketing and Unilever

(Case Study)Analysis of hassock Vietnam EXECUTIVE SUMMARY Unilever is a fully transnational corporation with operating companies and factories scattering completely around the humans, and manufacture fodders, beverages, cleaning agents and face-to-face c ar intersection points. Unilever owns more(prenominal) than 400 brands only if its 13 billion-dollar brands f both for the most part into two categories Food and Beverage, and Home and Personal Cargon. Unilever started its operation in Vietnam in 1995.Since then, Unilever Vietnam (UVN) has progress tod a strong and rapid mountth, and managed to be encounter the food for thoughtstuff raceer in some(prenominal) every sub-sector it has entered in spite of facing cumuluss of harsh competition, especi aloney in a country where togment is ample, rising not besides intrinsic competitors but too attracting big foreign ones such as Nestle or PepsiCo. This paper, based on secondary research, is com findd with the aim of evinceing an everyplaceview of Unilevers activities in Vietnam through with(predicate) the study of its current securities industry, merchandiseing environment, customers, competitors, and surveyly brand and mug up compendium.We would mainly bring simpleness-the fabric s mucher into focus. In brief, some of its strength argon secured monetary background and reasonable pricing and high adaptability. It also has weaknesses such as probable misperception. And even so though UVN has to face harsh competition and some other threats that pose a hazard, it also stack take advantages of opportunities wish strong the domestic market place having evolved much. From the outline, we draw several suggestions for the confederacys promotion st prescribegies such as retentivity going with public campaigns.COMPANY ANALYSIS Mission Statement Unilever is a multinational seam that owns galore(postnominal) another(prenominal) of the worlds consumer product brands in foods, be verage, cleaning agents and personal care products. Since the commencement of Unilevers operation in Vietnam in 1995, Unilever Vietnam has successfully grown to be rise up a lead story-fast moving consumer honests caller-out in the local market. direct by the mission To add vitality to life, the play along has diligently fulfilled its commitment to raising the musical note of life for lot everywhere through the rovision of its mark products and serv nut chances. Every product air travel is originated and veritable perfectly in tune with the everywhereall mission. Knorr, for instance, the leader in Vietnams granule market with total appoint of more than 70%, originally founded on the belief that Good food matters since it adds untold pleasure to our lives. Or ease, which has been ranked the identification number 1 fabric conditioner in Vietnam with more than 55% of market share since 1999, lets people Do the little extra affair for the one you love.Or Lifebuoy, a marke t leader in every Asian market where it is sold, has do its goal clear is to provide affordable and accessible hygiene and health solutions for every person. Besides working on its production to provide the scoop for people, Unilever Vietnam is also actively involved in social activities to help raise the living standards and astir(p) the well up-being for Vietnamese people. It has contributed more than VND 200 billion to the society through a wide run away of projects such as P/S protects Vietnamese Smiles Program, For Bright eyeball of qildren, and Pride of Ha Long.Company Objectives In accordance with the mission statement, the caller sets up its incarnate objectives guiding the present and future information of the conjunction over the next 12 months as follows Win share and grow volume profitably crosswise categories and countries. Offer a broad portfolio of brands that appeal to consumers with different inescapably and bud loll arounds. Leverage technology to d o bigger, better innovation platforms that get out be rolled out faster to multiple markets. Enhance and broaden simileship with customers.Brand analysis 1, Brand s current performance Brand is the most st rategic element to create success for a ships fellowship, so its necessary for marketers to stool the brands current performance in the market and from that going appropriate marketing strategies for im notifyvassment by victimisation product life-cycle (PLC) stages, a heartual framework for describing how products and markets work. There are five main stages namely Product Development, Introduction, Growth, Maturity and Decline.Product ontogeny and Introduction refer to the point in time of launching goods and ser transgressions slice Decline is when the company stops expanding and spending on the product and develop another spick-and-spanly one instead. In the outcome of facilitate, it can be say that they are in the period of rapid market acceptance and g ross sales egress (the harvest-tide stage). Caring for your clothes is important as it allows you construe good and feel good. Understanding this, in 1999 Market Leader of Unilever Viet Nam launched Comfort with the aim of making customers feel cared for everyday by bringing oftness and longlasting freshness to their clothes . Immediately, Comfort has long been winning the love and loyalty of consumers with more than 55% market share and become the number one fabric conditioner in Vietnam. These are the evidences to dungeon the fact that Unilever Viet Nam has been developing very good marketing strategies for their brand-Comfort. 2, Current marketing scheme for the brand Unilever Company has been implementing the international marketing strategies in Viet Nam market by-line Marketing Mix 4Ps framework. , Place Comfort has been distributed over the country, with over 100,000 places, which makes a convenient access for customers and any suppliers. Nowadays, when the transportat ion becomes more advanced with different kinds of vehicles, it is easier for Unilever Viet Nam to apportion the product to customers in different areas and regions. 2, Product In terms of quality, Comfort not only allows exceptional softness to clothes, but it also offers a mixing of well-loved odors. Some of which are Lily, Huong Ban Mai, rose scent etc. Fragrance Angels are the icons for Comforts long-lasting scents.With the desire to meet the changing needs of consumers, Comfort keeps innovating and introducing new products to the market. Not only offering softness and long-lasting freshness, but Comfort also introduces extra benefits of the products. Comfort White, the only fabrics conditioner endorsed by the Dermatology Institute of Vietnam that is safe for dainty skin, is the best choice to protect the skin and make clothes very soft, which is very suitable for babys clothes. Active Confident with tea tree oil extract protects the clothes from malodor and keeps customer s feeling fresh and active the self-colored day long.The latest innovation on the February 2006 is Comfort Thom Lau Huong Ban Mai (Blue Concentrate) with redolence capsules which protect the perfume and only releases it during wearing. These innovations a collide with reinforce the long-lasting benefit of Comfort Blue in the fabric conditioner market. 3, Promotion The main promotion scheme system of Comfort is Above the Line. Above-the-Line is the promotion activities for product on TV, magazines to announce, persuade and remind customers about their products, peculiarly at the beginning of each or new product launched .Some promotion programs are made most often on TV to make customers to be aware of the product like Comfort wedding, Comfort big day, Comfort spring breeze Since March 2005, a unique and creative idea for advertising and activation has been introduced fragrance angel. With the fragrance angel, the fragrance is symbolized by an imaginary character which visualize s very well how the fragrance of Comfort works on fabric. The image varies according to its purpose to illustrate the function and component of Comfort Angel with tea leaf shield, Angel that hugs the fabric, Angel with schoolbag, Angel with the fan, Angel with sunglasses.The fragrance angel is the unique property of the Comfort brand in Vietnam. It has been loved and adored by numerous people, especially children. In November 2005 promotion, thousands of fragrance angel dolls control been given as unique and lovable souvenirs to consumers of Comfort. In additions, Unilever also held many programs at markets and supermarkets like Kham pha 14 ngay thom lau Campaign on 15/03/2006 Thu thach 1 lan xa cua Comfort on 14/04/2008 with the aspire of positioning the brand name as well as the product quality.Unilever Vietnam is also well recognized for its active contributions to social and community programs across Vietnam, which has helped to break life for millions of people in Vietnam. I n April 2005, Unilever Vietnam was honored by the President of the State the Second Rank Labor Medal for its excellent backup performance and contribution to the socio-economic development of Vietnam, being one of the first multinational companies awarded with such honor by the State and Government of Vietnam.Due to these direct, on epoch and appropriate promotion campaigns, the brand nameComfort has been wide recognized in Vietnamese market, not only bringing benefits for Unilever Vietnam but creating a good brand image fro Comfort on consumers as well. 4, outlay Recognizing that 80% of Vietnamese consumers live in the countryside with low income, Unilever Viet Nam has been developing the charge dodging, reducing the producing hails, charging appropriate price on consumers. The company has based on the low-spirited rural enterprises to find the local materials instead of importing. This helps the company reduce the producing costs and pay fewerer tariffs.Furthermore, the c ompany also distributes the producing places at three main factories, in the north, the middle and the south of Viet Nam to trim down transportation expenses and land cost. Unilever also follows the finance support policy, helping rural enterprises advance their equipments, transfer technology, hold the cookery programs, etc. With all actions the company has been doing, Unilever Viet Nam has demonstrated its talent of management in satisfying the needs and wants of customers and raising the market share of Comfort in a matched environment like Vietnamese market in current years.COMPETITOR ANALYSIS Competition is inevitable for every care in every market. Its apparent that the company must cope with numerous powerful and relent little(prenominal) competitors such as Bestfoods Coca-Cola Colgate-Palmolive Kraft Foods, Inc. LOreal PepsiCo. Nestle S. A. Procter Gamble and the list continues to go on. Unilever has managed to become a leading company in almost every sub-sector it ha s entered despite harsh competition in Vietnam, a thriving market that not only raising domestic rivalries but also big and wellknown foreign ones.Though it has dominated with lots of products in different kinds, this analysis would take a case of Comfort in grumpy. In detergents sedulousness, Comfort has become the pride of Unilever, maintaining its 1st position in Vietnam with more than 55% of market share since 1999. However, as curtly as Comfort made its appearance known in the market, it has also begun its struggle against other competitors. The strongest one of all is downlike, the product of Proctor Gamble group. flossy was launched right after Comfort was introduced to the market.It can be said that the number of campaigns and commercials ads poured into the two products from two sides sport been every bit effective and attracted attention. That might partly condone the market share between of the two has been in a tight match. Firstly, the two products are produced by two both well-known(a) companies, which can somewhat assure their look in customers view. hence, the quality could also buy consumers with their position as worldwide brands plus the diversification of the product lines gives customers numerous choices to choose.Also, advertisements of Downy and Comfort retain been skillfully customized to attract attention and create certain values to consumers. From the introduction stage up to now, customers have been exposed to a handful of advertisements of both companies. When Comfort launches Comfort with lastingfragrance, Downy immediately offers this kind as well. Comfort creates a beautiful image of a little angel protecting the fragrance of clothes to illustrate its Comfort FragranceAngel. Downy competes with Downy Incense Flowers, creating a demonstration through a flower field always presented in clothes.Comfort introduces Comfort 1- term Downy also has Downy 1- eon Comfort comes up with Comfort anti-mosquitoes, Downy provides D owny anti-bacteria. some(prenominal) of them make campaigns to market for their product. About the price, Downys price is higher than Comforts one in general. In pack-shape, price for a pack of Downy is 2000VND, whilst a pack of Comfort costs 1500VND. In recent months, the battle has become fierce when Unilever has launched a promotion using two eye-catching characters Andy and Lili and seem to gain attraction from consumers. From this commercial, Unilever gain the higher revenue. magic spell Unilever invest so much on this commercial, PG is still quite silent. Whether PG is designingning a state-of-the-art Downy ever with owing(p) functions and best-ever components or nurturing a win-away strategy? Time go forth give the answer and the rivalry between the two promises to be a prolonging harsh and unforgiving one. However, at this point, it appears that Comfort is gaining the upper hand over Downy. The positioning of Comfort in Vietnam and its biggest competitor, Downy, can be i llustrated through the following map Quality ilever Project plan INTRODUCTION There are many kinds of business everywhere where at that place are many issues related to the growth of the company and Different strategies will enable different companies to reach those goals. Unilever is a company started in 1930 formed of Dutch Margarine Company and British based lever brothers. Unilever holds a wide range of products which include food, personal care, beverages, canned foods, ice creams and many more which are worlds best consumer brands.The case study describes a lot of information regarding Unilevers business strategies, fundamental elements of Unilevers line to growth, how they rejuvenated and restructured the companies slow moving performance to wide range of brands across the world. BRIEF CASE STUDY Unilever was created in 1930 as an outcome of merger with threefold chairpersons and headquarters one in Netherlands and other in Unites Kingdom. This is of one the giant and best competitors in the industry which holds wide range of products. The two chairpersons have launched a strategy in early 2000 to recover the companys performance which was said to be lackluster.With the new strategies the company showed a significant progress and has gone through many ploughings over the next years, this made the company to open 20 new acquisitions worldwide and budge magnitude the sales of the company. Thus the companys business was restructured, renovated and im proved through its acquisitions. Then their came companies likes nestle which effecting the growth of Unilever. Unilever then started efforts to attract and motivate puppyish, talented and innovative managers from outside its company. TASK 1 SWOT A planning technique which is practised for summarizing the key issues and evaluates the Strengths (S), Weaknesses (W), Opportunities (O) and Threats (T) in any business is called an SWOT analysis. Analysis is the brief study of any case how they are going to be obtained, who are responsible for causing it and solving it by planning which involves internal and external factors of a business or an organization internal factors are classified as strengths(S) or weaknesses (W) and external factors are classified as Opportunities (O) or Threats (T).Strengths are those characteristics of a person or a company that are useful to achieve the goals. Weaknesses are the characteristics of a person or a company that is destructive to achieve the objective. Opportunities and threats are the external factors that are helpful in achieving and damaging the business performance respectively. ? Figure1 Illustrative diagram of SWOT Analysis http//en. wikipedia. org/wiki/SWOT_analysis The figure1 show the illustrative diagram of SWOT analysis.The internal factors include personal, finance, manufacturing capabilities, etc and the external factors may include expert changes which may cause changes in products and processes that is inventing a new product o r making the product better which include quality of the product and the consumer desire, market influences due to unemployment rates effect the company and price factors is one of the important thing to keep in mind , market place is one more thing which is very important that is the company or a business should be located in a convenient environment to the consumers to attract and the product should be user friendly.Another important factor is that its external appearance the packing and the name of the products should be eye catchy. At last he customer relations should be friendly and consumer satisfaction is very necessary. Other than these in that respect are some more factors which may be changing due to economic and social factors and matched positions which may create new opportunities or threats. SWOT analysis is useful in decision making when most wanted these include nonprofit organizations, individuals. It is the only method for classification and has its own weakness es.A SWOT which produces no strategies is of no use whereas which generates important strategies is useful. Unilever had a very tough competition during that time when it was bringing about the changes it was credibly at this stage that these companies had moved precedent with there various strategies. Skills, assets, finance, facilities are the resources which are apply in any business to compete in the industry. In the same way Unilever used their own resources to grow as giant company. They have implemented SWOT analysis and implemented new business strategies and rejuvenated their company from lack lust to significant progress in sales.It has concentrated on marketing and advertising its business and gained change magnitude pricing with supermarket vendors. Unilever was lagging in sales when compared with nestle, Procter Gamble, Kelloggs etc its path of growth strategy which met considerable uncertainty which made Unilever to undertake a series of actions by tell apartting the companies profile to reach corporate goals and introduced 20 new acquisitions worldwide and restructured the company into two divisions one includes all food products and other household and personal care.Then started other two new businesses across the world. The external market factors such as technological changes, social factors, and other companies growth made a very big impact on the consumer discernments and Unilever had to cut its revenue growth. Later it continued to obtain more products across the world and these products gave managers to make their own decision making to set priorities by introducing new initiatives. Unilever has even motivated and attracted young talented managers from outside the company to join their company.According to Unilevers SWOT analysis the strengths of the company are recognized as it is a planetary company with strong brand profile with worlds best brands and maintains strong relation with its retailers. save coming to its weaknesses i t has low management of brands and doesnt not affiliate with customers. And inability to maximize acquisitions has trim spending for R D. Thought it has got many opportunities by introducing many products by changing customer preferences and profit in production of quality goods.There are threats equally which cause decrease in revenues with high market competition, increasing the number brands and exchange rates. There are many growth expectations, risks, profit margins in food and house hold industry which is composed of many sectors and sub sectors by challenging the change of customers preferences with challenging rival firms to gain market shares. Then with competitive achievement by creating attractive products through acquisitions and with capability of maturation sales of the brands which existed and improve margins.For all this the many key to success was advertising the products. By improving the acquire of the company not only included shifting sales of the products but also boosting efficiency and unit costs. There were three factors which worried in 2000, the integrating pressures in food industry which bothered were slower growth rates in food industries, rapid consolidation among grocery markets that is between branded manufactures and mystical manufactures for good self space in the grocery stores.In the unite States for several years the food industry was miserable and was expected to continue for few more years due to more women working and decreasing house hold sizes, single parents and singles. But the food industry in Europe, Asia, Africa and other less developed countries were attractive. Thought the competition between branded and private manufactures was a never ending issue, private manufactures improved their quality of products by growing market shares.Then there came many giant super markets and gave an opportunity for private brands with attractive prices below branded products and even provided checkout scanners to help t he customers know price deviation which tempt them to BRIEF SWOT ANALYSIS OF UNILEVERS CASE STUDY STRENGHTS WEAKNESSESS Global company. Reduced spending for R D. Best Brands. Inability to maximize acquisitions. Strong relation with retailers. Insufficient management of brands. Dual Leadership. OPPURTUNITIES THREATS Increasing in need of quality products. Decrease in revenues. Changing customer preferences.Strong competition. Increase in brands. shift to the private brands. Due to the heavy competition among them manufactures had to cut down the costs of the products, number of versions of the products and weed out weak brands and concentrate on those brands which were usual among the customers and those could develop into orbiculate brands. Introducing dual headquarters by dividing the food industry which consisted of 6 categories and household industry which consisted of 8 categories there were many benefits such as improving food and household industry by focusing more on them regionally and globally.Accelerating decision making and successful integration of R D though there were some critics that Unilever has been paying more for some of its acquisitions such as acquire Amora Maille. Unilever as of then in 2003 had been seen as a growing organization which in all likelihood had all the necessary requirements to make it a force to recon with, during the agency to Growth strategy many vistas of the company had come out some of them included the strengths, weaknesses, opportunities and threats.Strengths, probably the biggest strength that the company had at that time was the correct selection of the brands and the products it had in store unilever had done many researches and had to make many decisions to get the right combinations products that where to be sold it also had the right ideas to cast up the sales and all the leading brands to help its cause.Unilever was very good at that time even if the financial aspect was taken into consideration it co uld experiment with various aspects of its store cause had the financial backup which was required at that time to help it implement various ideas and good deal with the market pressures, for any company to improve its sales marketing always plays a very important role this was probably there biggest strength as the marketing strategy applied by them managed to grab peoples attention as they easy to be connected to and much more simplistic and realistic.Unilever did manage all its clients very well considering that during a point when they where cutting on the brands it would have been a risk to out anything at that time but it was very well managed by the company. Mainly the fact that unilever was now looking to make the higher range or the brands which where more famous as there core brands which made it much easier for them to advertise considering that it is much easier to publicize a very well known and a trusted brand rather than a design or new brand to join on the sales .Weaknesses, though unilever had a very good policy and all the right objectives to make a difference in the industry it couldnt happen basically due to the lack of proper organization, it was actually much like a bureaucratic organization where things where divided between too many people and it had become difficult to get the ideas moving due to the lack of proper organization, it probably all started with the fact that the company had to deal with too many brands in the first place it would obviously have the impact when the Path to Growth strategy came up cause of the then 1600 brands only 400 brands where retain and rest all where either removed or commuted, that shows that due the lack of proper organization and too many brands being part of it didnt help it in making the changes it wanted to in a better and quickest way.The organization was probably one field in which the company was lacking because it was felt that at the top of the company as there were too many people ma king decisions and these decisions had to be put forward and this delayed the process of improvement for the company. Opportunities, during this phase of development and renewing it content and upgrading of the stock it turned out to be very fruitful as it provided many working opportunities for people it was at that time that many people where startle to get full time work, during this phase a lot of acquisition also took place with the major brands which resulted in some alterations in plans to that which were planned. SlimFast which is a private company is another acquisition of Unilever after implementing path to growth strategy in 2000 the company bargained an agreement to purchase slimfast viands foods.It had strong sales and network and has a special space in every super market and drugstores these products were made from natural ingredients and added vitamins and minerals to provide good nutritionary profile. It also maintained a very good relationship with Food and Drug Administration (FDA) and other agencies. Unilever has concentrated more on this Slimfast since the company was growing fast and attracted the customers to buy more of it for healthier and long living life . Management of Unilever utilized the opportunity to globalize the product in other countries like Europe, Australia due to increase in the portion of obese. According to the world health organization percent of the obese was increasing gradually. UNILEVERS TOP COMPETITORS ? Figure Competitors Performance coincidence http//finance. aol. om/company/unilever-plc-amer/ul/nys/top-competitors Ben Jerrys acquisitions which produces one of the charmingst ice creams anywhere in pint cartons and wholesale at groceries. Their sales slogan was Vermont finest All Natural Ice cream. They never use any artificial flavors thought the cost is little more it is worth the price. According to the time magazine Vermont makes the best ice cream in the world with 29 flavors in pint cartons and 45 fl avors in bulk cartons. There products were distributed throughout the world. On demand Ben & jerry operated three manufacturing plants where Vermont plant produces super premier ice cream and frozen yogurts where as spring field produces ice cream, lot fat ice creams in bulk, pint cartons and half gallons.Dreyers and Haagen-Dazs were the two major competitors of Ben jerry and other competitors were Colombo frozen yogurts, Kemps ice cream and star bucks. Ben Jerry produces a wide range of ice creams products like sticks, bars, frozen yogurt pops etc. Though Haagen- Dazs was the global market leader followed by Ben jerry it had an insignificant market share in United States where as Haagen- Dazs was more significantly sold in foreign markets. Both Ben jerry and Haagen-Dazs produced ice creams with cookies and candies in it. Bestfoods was a global company across the world almost in 60 countries which was busy in manufacturing and marketing the food products. Bestfoods profits are a lmost from outside of the United States that is almost 60 percent of its profits.It is one of the best managed food companies among United States who has much number of employees working with in their company in which half of them were at non US locations. The company increase payments for 14 successive years has its revenues grow by7. 8 percent annual rate and suddenly slow downed during the period of 1997 and 1999. Then the company introduced a strategy with four core elements. Globalization of the companys core consumers Products which are new in the market are needed to be globalized that is the products which are less popular among the consumers, are needed to be advertised and market those products to increase its sales and profits of those products. a couple of(prenominal) such products are knorr product line, salad dressing and food service operations.The advertising of such kind of products was done very well in stage to get those products globally recognized and be accep ted among many big brands and soon they became household names. Improvement in cost effectiveness With changing customer preference the quality of the products must be improved and therefore there should also be improvement in cost effectiveness as the quality improves cost increases. Cost effectiveness is nothing but it is a way by which you show to a customer that a certain is product is worth using or is better than other product or the gold u spend on it is worth it. Cost effectiveness in simple would be defined as showing the worth of the product. Looking for new market opportunitiesExtending the product sales all over the world via new product introductions and extending sales of the products which are existed in the market. It is very important for any company to be always alert and look for opportunities to extend the business to a large outperform and see it in a bigger reckon based on the opportunities it gets. Using free cash to make new acquisition With expanding the products and brands company has created 60 acquisitions in the global market. After struggling a lot in June 2000 best foods agreed to be acquired by Unilever. Best foods were the largest acquisition undertaken by Unilever by as far as concerned and which makes a largest combination of food companies in 12 years.Management of Unilever believed that cartel and assimilating bestfoods would result in pre tax cost saving, better efficiencies in business process, synergy in distribution marketing, reformation of general and administrative functions and improved economies of scale. By creating robust business in United States market, increasing strengths of Unilever and best foods in Europe, construct of best foods in Latin America to speed up the growth of Unilever brands, by distributing strengths in Asia- pacific to grow and sped up Bestfoods brands and increasing the sales of Unilever products by food service channel of Bestfoods. The work culture was so casual to make the atmospher e fun and tonic with communication between the management and employees.The company respected the employees suggestions and respected them even paid the employees a reasonable salary Finally Unilever has announced sale of Bestfoods mountain Company to Canadian food and super market group known as George Weston for $ 1. 76billion though Unilever declared to divest Bestfoods Baking Company and Unilever other products and bakehouse products does not exit any more at Unilever. Bestfoods has 19plans across the United States with a strong management team and was entirely US based. It was one of the best distributing for delivering the baked products which are really baked fresh and sent directly to the retail stores. With its dedication and hard work Bestfoods sales has increased its profit margins by 8 percent. Later again Unilever announced to sell 19 Bestfood brands across North America to ACH food companies which is a supplementary of Associated British Food.By successfully combini ng the operations of bestfoods with Unilever by the year end of 2003 the two companies had been merged in 63countries across the world TASK 2 Path to Growth Path to growth strategy was initiated in 2000 and was restructured for several years for better and significant results. The key elements of this Unilevers path to growth strategy were cutting down its brands from 1600 brands to 400core brands to achieve top line sales and increase profits by advertising the brands which are more popular and leading brands across the world and concentrating on R D. Another important key element was divesting underperforming brands and theirs companies and introducing more innovated things to enhance the internal development of the organization and making new acquisitions.Unilevers years of slow performance and its lack of corporate strategy in the competition industry with low number of brands and ordinary performance in growing markets with a little global presence made to create a path to gro wth strategy which was a 5 year growth plan which made them to concentrate on more brands and product innovations for internal and external growth of the company. And made the company to grow with acquisitions. According to FitzGerald and Bergmans path to growth strategy they predicted to manufacture retroflex digit wages per share growth and superior positions. Focusing on the key brands by advertising and marketing made business grow higher and build brand value and increased brands prices.The case study shows Unilever as a global company according to SOWT analysis after introducing the path to growth strategy the company had really increased its sales and with introducing more number of acquisitions and cutting down the cost of revenues. As the acquisitions like Slimfast, Ben jerry and best foods were rapidly growing their market across the world building a very strong profile and providing customers attractive products and offers. Slim fast has 20%anual growth rate with strong sales and distribution all over the world and also maintained good customer relation. Where Ben jerry was worlds giant ice cream products and yogurt maker with strong brand equity. Bestfoods was USs 10 largest food products company with a strong global position.The two key elements of the Unilevers new business strategy was to cut down on the number of brands that were being sold or being marketed by the company, at that time Unilever was operating with as many as 1600 brands and much more products due to this the cut down on the number of products and brands was considered, the 1600 brands that where part of the company were cut down to as many as 400 core brands, the core brands mostly included all the famous and popular brands which are generally very popular among people, this idea came up as to make sure that the products where sold and by doing this it would not be much of a problem for the marketi8ng of these products as most of these brands where already day to day and ve ry famous brands which people would generally prefer buying, which would mean that it would take much less an effort to connect to the people and more over the marketing was also done in such a way that people where able to connect to it very easily, the other key element of the unilevers strategy was to remove all the underperforming companies or brands and introduce some other new brands or companies in order to enhance the internal development of the organization and make new acquisitions which would enhance the sales of the company and make it more likable for the people this strategy was designed to increase the sales of the company and get rid of the companies which where not much in demand . Weaknesses according to SWOT analysis showed the company has dual leadership, insufficient management of brands and reduced R D after all this slow performance and subaltern global presence the management has introduced path to growth strategy, which increased the company sales with cut ting down it costs and introducing more acquisitions resulted in globalizing the company. As a result there were few expectations to achieve a double digit growth and securing a better position in global market for food and household products by increasing the quality of the product to gain pricing power and attract more customers.But according to the strategy plan the targets which were set was really high that is top line sales growth of 5-6 percent annually, increasing profits, and plan to complete by the end of 2004. If we look and analyze the path to growth strategy we can tell whether the strategy is working or not, we can say that it is working by its success rates and increase in profits and increase in brands and acquisitions that is the consumer preferences have changed due to which the products quality has changed and prices have changed the leading brands sales have increased from 75 percent to 93 percent. Food and personal care industry have increased its profits consis tently.Operating assets have also improved by 9 percent. Acquisitions like slim fast, Ben jerry and best foods have gradually improved its growth and established its acquisitions all over the world. But the other side it is completely not yes, Unilever was gaining profits significantly after introducing new strategies but it was losing too yes it reported a net loss of $318M as the competitions was increasing and new brands were coming in to the market and rivals were introducing new strategies to compete Unilever. In the year 2004 sales grew only by . 4 percent leading brands by . 9 percent so this proves that Unilever was lagging behind competitors in terms of innovation and advertising.Unilevers lack of advertising and marketing failed to improve sales. The company was small and not globalized. In this case Unilever attracted the new young talented manages to join their company with innovated ideas to increase its company profits by new methods of advertising and marketing. To relinquish Unilever strategies it maintained dual headquarters and dual chairpersons which reduced effective thinking and slow downed the decision making. Unilever is divided into Unilever Plc and Unilever NV. This made Unilever to focus on the needs of the customers and increase its sales profits in various industries like food, personal case, and household industries all over the world.As customers demand the products which are of the best quality and branded but at the same time convenient, cheap and attractive. The market for household products have been decreased its profits as the numbers of single parents have been increased and the rate of females working out have been increased and the demand for the healthy and high quality food has been increased. The consumers preference of the products such as its look, quality of the product and nutritional values has been increased by providing a strong competition against its giant competitors and private manufactures. This allows Un ilever to focus on the need of its customers by increasing its sales.In 2003 Unilever executing its path to growth strategy by increasing its operating margins to over 15percent, but the sales of the leading brands growth as slowdown and raised questions among the investors and retailers that whether company brands could deliver some 5-6 percent of growth in revenues in the next coming years. TASK 3 Unilevers current business Strategies Ever since the Path to Growth strategy finish in 2005 there has been a 15% increase in the sales and development in the overall progress of Unilever. After the Path to Growth came to an end a new process was developed by Unilever called as the Brand Imprint which helped the marketing teams in understanding how the business could face risks as well as opportunities from the social, economic and environmental issues.In this process each brand was scrutinized by a team looking into various aspects of it such as the direct as well the indirect impacts o f the product, it also checked how the brand would go ahead in the future looking at the products possibilities of growth both from a customer and a stakeholders point of view. The outcome of the Brand Imprint is that the process has helped in making important decisions for the company keeping the future in perspective it also developed in addressing social missions, social and environmental issues. The Brand Imprint provided a perfect experience to find some systematic and measurable ways to look for different brands and improve the brands by addressing social issues, helping people the product well and reducing the environmental issues. When the S. W. O. T analysis was done on the Path toGrowth strategy many different aspects of the strategy where scrutinized using the SWOT analysis in which it dealt with many aspects such as the strength, weakness, opportunities and the threats that are being faced. After the analysis it came out that it had been very useful to determine the var ious aspects attached to it. Unilever for years had been a slow developing company, though the company had the right infrastructure and the keen but it couldnt utilize it properly that was basically the reason why the path to growth and various other strategies where starting to come up to help the company to increase the sales of the products and improve the business. Path to growth played a major part in the development of the company.The Path to Growth strategy did prove to be quite a useful thing considering the fact that during this period almost all of the unsuccessful brands where removed or replaced and the brands which where trusted and kept managed to increase the sales by 75% to 93%. Unilevers growth was considerably slow during this phase because the company was at that stage making very drastic changes and for these changes to come up and make a difference was something unexpected but the companys growth was obvious in certain fields thanks to the new strategies that h ad come in to improve the sales of the company so as to improve the business of the company. It was due to the fact that the company probably took way too much time u started and implement its plans that it caused the success to be not as higher as expected.Many business analysts and commentators felt that most of the strategies of the path to growth where working fine but there was always a speculation that what ever progress was talking place was happening too slow considering the competition the market was in with at that time, it was also felt that as the basic functionality of the business was spread among way too many people made the management way to multiform and it would have been better off if it was simpler. It did work out fine when it came to the advertising of the product and getting it known to the people as it was more public lie and it used the sources to the full extent to connect to the people.It did experience a drastic growth during that period as the analysis had proved that the company had the highest growth pct as compared to any other company during that period it did bring in high profits to the company but looking at the whole picture it did prove to be a huge loss for the company considering the fact that they faced a countable loss in the revenue margin and that proved to be the difference, though it did have the right amount of sales and customers due to the slowness of there analysis to sort out and remove or replace the stuff did make a difference to analysis in the larger picture. But the company did grow during that time which might as well have effected the revenue cause many new store where started and large number of employees where starting to be employed on a full time basis. It did do quite well on the international market as well.By looking at the way the company had grown during this stage is quite unparalleled many business analysts and commentators had felt that they probably had the right scheme of action because during that time they where handling 1600 brands and which was way too much and among those were quit few brands which but made any diff to the company so then the whole idea of brands cut based on the market outlook and sales reports was looked into to classify as to which of the products or brands where fast selling and which had the scope to sell more. It was that idea to cut down on the number of brands and start promoting only few brands which where much easier to be marketed and which where more likable by the people by which it would increase the sales and also make the marketing of these products easier cause when you are promoting bigger brands which are often very well known to public would mean that u don have to spend much on the marketing. Did the company experience growth during this period?Yes, would be the right thing to say voiding the minor things which might effect the outcome but it did see the light of success though behind and there process and ideas where s tarting to get implemented in a better way and in a more successful way to deal with the growth of the company, the process of cutting down on the under selling companies was probably the decision that started to turn the tide for the company as it was when the losses where starting to be covered and it was more like a store where the fast selling stuff was found. Unilevers Path to Growth had probably the right ideas to take the company to the highest position with its aims and objectives on the right part but probably it was at the implementation of the whole strategy that could have probably caused the difference in this strategy from just a successful strategy to a very successful state The strategy had the right plans to study the whole products and the brands which where being sold and come up with whole list of brands that where actually more likely to be sold uickly and frequently and those which where not that much preferred, it does take in a lot of effort to recognize what is selling and what people like the most as you have to be cautious that u don get any of the products that is more frequently sold off the shelf. By early 2005 there was a need for a new business strategy and a new strategy which was more active and a top down approach to managing a companys brand profile was introduced for Unilever to support this growth strategy. But the growth to strategy at the starting point was precise, tough compared to the companys profile. On the whole Unilever did manage to grow very well in the market during this period and it was for its strategies and policies and the work put into it that the whole thing was done successfully. TASK 4Academic theories The word diversification means a strategy for a company for its market growth. To look forward to increase its profits by increasing the sales of the products. There are four main strategic alternatives emphasizing how each strategy might change companies competitive capabilities they are Market sixth s ense, product development, market development and diversification. ? http//en. wikipedia. org/wiki/Diversification_(marketing_strategy) Basically the four main strategic alternatives deal with the markets and the products which are based on the present position of demand and supply of the market and the position of the products.Market brainstorm, it is nothing but the way by which a products sales can be determined, consider there is a particular product which is generally used by everyone and is almost the same for everyone then in that case the penetration of that particular product will be deeper as its demand is much higher than other products, it can simply be told that the deeper the penetration the greater the product sales, by using the market penetration technique we can determine as to which product is currently more sort after and which one has the highest demand by doing this it will effect the business cause the demand for that product will be much higher. By using the market penetration we can come up with new marketing techniques as to increase sales of a product which is not much in demand or gain more profit on products which are in higher demand, for example lets consider a product which has not been off the shelf due to competition from other products in this case if we do the market penetration we would know the reasons as to why the product has not been sold. Based on this if the reason for that is if the product is expensive then we can look into the market penetration and try to cut down the price so as to match that of its competitors.There are many growth expectations, risks, profit margins in food and house hold industry which is composed of many sectors and sub sectors by challenging the change of customers preferences with challenging rival firms to gain market shares. Then with competitive achievement by creating attractive products through acquisitions and with capability of growing sales of the brands which existed and improve margins. For all this the many key to success was advertising the products. By improving the profits of the company not only included shifting sales of the products but also boosting efficiency and unit costs. Market position can also help you determine as to which products need to be stocked up the most and how these are to be managed and depending on the demand we can decide as to what can be done to increase the publicity or marketing of that particular product.Product development, it is nothing but the way at which any particular product has improved its sales or how a product has worked out is called as the product development, the product development is generally used to determine as to which product id leading at the moment so as to utilize more of it to increase the sales , in the product development if any particular product is higher in demand due to its development it can be helpful in increasing the sales of that product but where as simultaneously if there is any produc t which is least popular we can make efforts using this to know as to what would be the reason behind the product not being to the sales expectations. Market development, the market development strategy is nothing but a way by which we can develop our business and increase the sale of the products, it is the process of getting new customers, new products and new business to the company by making new promotions so as to increase the sales of the products and to increase new customers, market development in simple terms can be called as the process by which we wish to develop the business by getting in new customers and getting some new products to our already existing customers is the market development.The market development strategy generally deals with the non-customers who dont often come in to shop, with this market development we manage to attract the people to now come into the store and improve our business. Diversification, it is nothing but the spreading of the investments among the company in order to increase the business, diversification is a means of way by which the market penetration can be improved, in the diversification looking at the market conditions the company invests in various fields so as to make the product develop by which the product will get more penetration, if the product gets more penetration that means it will increase the business to the company.On the whole diversification is a corporate technology by using which they generally tend to woo the customers to make the decision and increase the market penetration. All the four strategies have there own importance in improving the business the market penetration is the basic thing which helps the company in building up a product which would become a money spinner for companies, the market penetration process helps in finding the right product that is in demand and the right ways by which a normal product can be increased is called market penetration. Similarly, product developmen t is a way by which we can determine as to what is the actual position of a particular product in the market and so as to what needs to be done for the development of that product is called as the product development.Market development is similar to product development in which we check as to what needs to be done so as to improve the sales and customers in the company. While diversification is probably the main source that holds all of these together, by using the diversification a product can be made to increase its market penetration, diversification involves the spreading of investments among the various other aspects in business so as to improve and let other products grow so as to improve the market penetration. Diversification is something which holds all the four alternative strategies together and diversification is more like an influencing factor on these for the products to be judged in the market and vice versa.Unilever in order to improve the sales has few strategies wh ich are influenced by the strategic alternatives, in the unilevers method to increase the growth the number of brands that where being promoted or sold had to be cut down from 1600 to just 400 core brands which could be done with the help of the market penetration, by using the market penetration and looking at the market penetration of the various brands in the company it would help out in which brands had the highest penetration in the market and which had the least penetration in the market, so that the brands with the least penetration where removed from the company. Market penetration makes the whole task of choosing the brands which had to stay and the brands which where to be removed by having a look at the brands penetration.Similarly in the aspect of divesting the underperforming companies the strategic alternative comes into play where the product development is taken into consideration, in this a if a particular product or brand is not having a high market penetration the n it is said that it is looked after to see the product development of the product so as to check if the product would help in the internal development of the company. The overall picture was of business strengths and weaknesses too much wastage of money and many better opportunities to order resources behind building the brand profile for the future. However the food products were also globalized with slower growing market. Unilevers expectations were to achieve double digit growth and secure a better position in the global market by building a brand value with increase in sales by diversifying that is creating more number of acquisitions across the world and making the products which are local in a market globally according to the change of customer preference.And making the company with dual chairperson and dual headquarters this made Unilever a more successful in the competitive industry while it is easy to manage the company and make decisions very quickly and effectively. Cha nging customer preferences that is according to the four business strategies product development need to be modified or a new product need to invented it is better to change and improve the quality of a product which is already existing rather than inventing a new product. As the number of women working out has increased gradually and single parents have increased and heir became a decrease in household products and rapid consolidation among retailers has made food industry miserable.Whether the theory is supported by practice Yes the theory of these strategic alternatives is very much accepted and supported by practice, all the four strategic alternatives that ate used for the companys capabilities are generally accepted and supported by practice, it is very well known that the four strategic alternatives are market penetration, product development, market development and diversification. These are the four strategic alternatives which are generally supported by practice because wh en implementing the actual strategies of unilever these alternative strategies do come into being used and help in the successful implementation of those ideas.The, market penetration, product development, market development and diversification are the generally used ways of judging a product and its current performance and in requirements in the market, these help in judging and making various promotions to these products. Probably among all the four strategic alternatives the market penetration is the one which is more frequently come across as it basically deals with finding the products which currently have the highest sales and vice versa it is very well known that for any product deeper the penetration higher the demand for the product so this strategy is almost applied regularly. References http//en. wikipedia. rg/wiki/Unilever http//www. planware. org/strategicplan. htm http//finance. aol. com/company/unilever-plc-amer/ul/nys/top-competitors http//en. wikipedia. org/wiki/SWO T_analysis http//extension. psu. edu/NWRegion/comm/marketfactors. htm Crafting and Executing Strategy By Jr. Thompson, Arthur A, A. J. Strickland, III, A. J. Strickland III, John E Gamble http//books. google. com/books? id=D35W13gPIpAC&pg=PP1&dq=Crafting+and+Executing+Strategy&ei=oddsSpuSK5iwMteE-IAC&client=firefox-a Read morehttp//www. ukdissertations. com/dissertations/business/unilever-project-plan. phpixzz2D1oixmZC Comfort Downy Price A positioning mapSWOT ANALYSIS In recent years, the competition among consumption markets between Vietnam and foreign countries became so fierce, especially products originating from multi-national companies which are currently present and dominant Vietnam market. Unilever Vietnam is one of the giants on the market of products and services, it has provided a large number of essential goods for daily consumption of Vietnam such as toothpaste, P / S, shampoo Sunsilk, Omo race powder, etc. every year. This is not only a threat to domestic producers but also an example for them to learn about business marketing experience of a large multinational company with world-class like it. It can be said that Unilever has a thoughtful and creative marketing strategy which makes it well-known to attract the most customers for the companys products.The company takes the advantage of their inherent strengths as well as promoting the opportunities from the market to bring huge revenue every year for the company. SWOT analysis below will show all about the strengths, weaknesses, opportunities as well as threats Unilever gets. 1. Strengths Unilever Vietnam has the support from global Unilever hence it has strong financial background. The consider of Mr. Paul Polman, CEO of Global Unilever, on 10th April 2009, again confirmed the potential of the Vietnamese market which is growing very fast, as well as the important role of Vietnam in the group of new markets and developing countries of the Unilever Group. An effective policy of attracting po tentials The strategy of the company is that Development through people. Through their flight days for students who are about to graduate of the prestigious universities, then the company will train them to become Administrators who set the light for the companys human resources. In addition, the company also sets up salary, benefits, and courses in Vietnam and abroad for staff to enhance their qualification. The situation of research and technological development of Unilever Vietnam has always been focused and invested adequately. In particular, R & D works very effectively in the exploitation of traditional products such as shampoo Gleditsia, salt toothpaste.Besides, R&D shows its effectiveness in the advance(a) products such as Comfort or Omo Modern technology inherited from the global Unilever is applied quickly and is remarkably effective. Unilever makes customers surprised many times with much new technology. Recently, we see new Comfort, with a slogan just move to be pure fragrant with Andy and Lili. And how about Omo? The whirlwind-power Omo is the newest kind. The price is relatively acceptable, while the quality is as high as imported goods. The target customers of Unilever are ranged from children to adults, from low class to high class. Hence, the price is quite suitable for everyone. The staff with high take and knowledge focus only on the mission of the company, especially the company pays much attention to the relationship with the public. Unilever sets up itself a criterion which is all the employees are the best. Therefore, the staff has high ability to adapt with quick changes in the production line. 2. Weaknesses The key positions in the company are held by foreigners. The CEO of Unilever Vietnam is Ralph Kugler. This may lead to the differences in the perception between CEO and Vietnamese employees which is the causes of conflicts. There are some applications not being operated in Vietnam due to high cost, such as the input for perfum es.Moreover, the company does not fully take advantage of abundant labor resources and capacity in Vietnam. As a company that originated in Europe, strategies to promote Unilever products are not really suitable with Asian culture. 3. Opportunities The policy of Vietnam is also to build Vietnams economy as oriented industrialization, modernization, giving priority to attracting foreign investment, especially from transnational and multinational companies such as Unilever to increase the budget. Domestic market (wholesale, retail, goods circulation ) have evolved much. Also infrastructure in major cities, especially Ho Chi Minh City has been appropriate invested equally with other countries in the region. Vietnam is a country which is freely religious, so the distribution and advertising of products is not limited. In addition, Vietnam has a young population structure and extended family models (including grandpare

Ethical Treatment of Animals Essay

False advertisements Many customers have been complaining roughly McDonalds advertising one thing and doing something quite different. Many customers has been to a McDonald store yet to find out different prices than the ones on the advertisements. For instance, sweat tea has been advertised for 1 but is sold for 1. 40 in the stores.McDonalds has also do many false advertisements about its products and how they are classed as healthy, nutritious intellectual nourishment. Recently, A California non-profit organisation filed a lawsuit against McDonalds for false advertising regarding its announcement they would use a change to new cooking oil with 48% less trans fat and that the change would be completed by February 2009. They have lied about this change and to this date have not complied by the announcement.A claim from Ethical Treatment of Animals (PETA) which is an animal rights pressure group states that McDonalds has done nothing since 1997 to alter the life of even one anim al. Animals are kept and grown in appalling conditions just to keep costs down. This shows clearly that McDonalds does not post by the animal rights and recently PETA launched a protest in 250 McDonalds restaurants around the globe to make customers aware of the McDonalds cruelty towards animals. This has slightly damage McDonalds reputation as an ethically responsible company.McDonalds has been unable to trade fairly in third world countries. Vast areas of land in poor countries are used for cattle ranching or to grow grain to provide raw material to McDonald restaurants. This is at the expense of local food needs. McDonalds promote the use of meat products therefore wasting more and more food resources. 7 million tons of grain fed to fund produces only 1 million tons of meat. This has meant that McDonalds is not trading fairly and is causing race in third world countries such as India, Indonesia and Africa to fight with their basic food needs.Abuse of environment Forests throu ghout the world vital for all life are being destroyed at a racy rate by McDonalds. The company has admitted to using beef reared on ex-rainforest land, preventing its regeneration and growth. This is a major contributor towards global warming crisis. Farmers and suppliers are also forcing citizenry to cut down further trees in an attempt to satisfy demand.Violating human rights and consumer lawsHuman rights include discrimination.When a business is discriminating against an individual, they are in occurrence violating human rights. McDonalds are always opposed to trade unions and may not want its employees to join any as they think they are treating their employees right. McDonalds is said to be discriminating among its employees on basis of their age. Most people aged over 40 are discriminated against as it is very unlikely for them to get a military control in a McDonalds restaurant. This is because McDonalds claim that it needs fresh, energetic, young employees to be able to cope with the constant hard work.McDonalds has also been caught on violations regarding unsafe working conditions, constrained overtime, sub-subsistence wage and failure to pay legal benefits. Their factories are not open to independent monitoring by local non-government human and labour rights organisations to verify if they adopt with fundamental human rights. McDonalds is linked to 4 pence-an-Hour Sweatshop in Vietnam, where seventeen year-old women are forced to work 9 to 10 hours a day, seven days a week, earning as little as 4 pence an hour in the Keyhinge factory in Vietnam making giveaway promotional toysespecially Disney charactersfor McDonalds. After working a 70-hour week, some of the teenage women earn just 3 At the end of February, 200 of the workers fell ill, 25 collapsed and three were hospitalized as a result of subacute exposure to acetone. The human and labour rights of these workers are being violated by the company.Exploitation of employees Workers working in the fast food industry has long been exploited and are paid low wages. McDonalds do not pay overtime rates even when an employee works very long hours. Staffs working in the company restaurants have to work harder and faster therefore the working environment is never free of accidents such as burns. Majority of employees working for McDonalds are people who have fewer job options so they are subjected to exploitation. The company have always been opposed to trade unions.I have used the following websites and nurse to do my assignment.BibliographyBTEC National Business Book 1 by Roger Lewis & Roger Trevitt 2007 (2nd Edition)http//dictionary.cambridge.org/

Hard times Coursework Essay

The comparison between employer and employee is stressed every time Bounderby meets Stephen Blackpool and the comparison can be clearly seen, as when Bounderby and Blackpool are at the table, Bounderbys half is full of silver china and saucers, eon Blackpools is empty, this shows the power balance between the two-i. e. all the power is in Bounderbys hands, as is the wealth and the control.Blackpools word is rarely trusted by those in power over Bounderbys and they are so very different in almost all respects, with Bounderbys life taking its own cource with his allegiance with Gradgrind in Parliament, while Blackpool completely has Rachel caring for him, as compared to the city he is another(prenominal) nobody down on his luck.The story also shows family bonds through difficult situations, with the major family scenario of the Gradgrinds the son and daughter are raised by their tyro in a factual heartless way, even though he does not realise this, he does go on to realise his mista ke, with the mother of the family disable and unable to move around due to sickness, being manipulated by everyone who walks by, as she has no dominance over anything indeed, and her character suggests she agrees with her husband on the factual reproduction of their children, and also shows the strains the family goes through after Louisa marries Mr Bounderby, and Tom gets involved in the bank robbery, and the family has to somehow try to bounce back, merely does not manage to succeed with only a neutral residuuming The other families mentioned are the bond of father and child in Cissy Jupes Tale, the Man and wife in Blackpools upset marriage, and the twist in the story with Mr Bounderbys mother appearing and explaining his upbringing LanguageDickens uses a variety of techniques in hard times, mostly descriptive giving a chance of detail good enough to imagine it, but for everyones imagination to be different, repetition gets across the steely characters characteristics For Lou isa he uses a simple vocabulary, using childly words and simple phrases meant with good intention on her behalf, with no academical subtext or complicated phrases, showing that shes a good and kind hearted person, but also slightly dim compared to the other main characters The manner of speaking of Mr Gradgrind is always very well developed, and while the descriptions of him make us see a rigid robot like figure, he does speak intellectually throughout the storyMr Bounderby however is much more rigid in his language and expresses his thoughts using whats a fact instead of whats humane, and this always puts him in a negative light, he may have been natural upside down where he would have always had such views, and always acted on factual or instinct data to prove his point The language of tom and Louisa has two stages during the story, at first they talk in only facts, with little depression or emotion in their words, but occasionally while in private they speak out freely, or as freely as they can, but in the presence of others they stick to their blank expressions and factual sentences During toms old years he begins to talk more like his father, with a free stroke in his speech and has retained some independence while solace being accepted by his father and friendsLouisa in her elder years changes little to her younger equivalent and stays rigid and factual, showing a feeling of repressed anger inside her Mrs Gradgrind is a poorly woman and her language reflects that, being incomplete, with words missing from sentences and grammatical errors if not for which she would sound like Mr Gradgrind, but throughout her brief appearances she keeps her grumbling simple and unimportant The language used by Blitzer is the product of Mrs Gradgrind and Bounderbys teachings and shows the heartless product of their ideal. in the end they both regret their schooling of Blitzer and realise their wrong, but only too late for someThe other controversial language used is th at of Mr Sleary the Circus leader, who uses a range of bizarre phrases in between his sentences and makes his appearance misunderstood and diverse compared to the other characters Conclusion So in conclusion with my previous statements, as listed above, the apologue Hard times has a monotone view of Victorian societyWith all characters at a set point being either super good or eminently bad, in character and in appearance, much of which suggests that the focus of the story is based solemnly on interaction between characters, and no room for backdrops has been spared from steel bins burning in the winter cold, glum industrial streets and houses varying from basic to lavish all showing the contrast between the mysterious striving to change society the poor striving to stay out of trouble, and those who strive to be rich