Mango's Business Model Essay Example | Topics and Well Written Essays - 3000 words

mangos Business Model - experiment Examplemango has developed unique advantages in statuss of harvest-feast and related design processes, quality, end product, logistics, and HR policies as well as in the implementation in the state of the art technology. Product finished the process of subcontracting their product designs and the related prototypes, the company itself corroborates the entire process of designing the product to making the product available to the end consumers. The entire chain of production has been subcontracted to non-homogeneous markets across the globe like China, Morocco and withal to the markets in Turkey. By the process of outsourcing their designs, the company has developed the unique advantage to promote four collections in the markets on an annual manner. Quality In an attempt to maintain the standard of quality for the products, which are construct by hobby an outsourcing model distributed throughout the globe, consistent quality checks are carr ied out at discordant points of the distribution channel, ranging from the portiony premises to the store premises. This provides the advantage of supplying quality materials to the consumers. Design The brand Mango focuses on providing their clothing disembowel to the end consumers under the most perfect in store conditions with the aforementioned(prenominal) level of convenience sayed to consumers all all over the world. Design is considered as a highly critical factor in case of the brand Mango, for luring in customers to the store. As a matter of fact, in order to maintain the same kind of store image, Mango maintains an entire team of window dressers, coordinators, and supervisors whose main job is to offer the similar kind of in store feeling to consumers all over the world by religious offering them with the same kind of in store design and related accessories. Culture Mango being an internationalistic company has a highly integrated product line, which is manufacture d by outsourcing them to other companies. Though Mango follows the outsourcing model, yet the collections are made as prototypes at the company and then outsourced for mass manufacturing, while following a centralized hierarchy. But in order to make their production lines for their collections appeal to the customers all over the world, the collections are designed keeping in sync with the cultural tastes that are prevalent in motley parts of the world like the countries in the Middle East. This provides the advantage of being able to cater to the change cultural tastes for Mangos clothing line for the young target audience, prevalent in various parts of the globe that prefer to be attired in a different clothing line altogether, yet at a consumer friendly price. Production Mango follows an outsourcing model, as described earlier for the production of its clothing line. In every season, an entire range of new suppliers are detected to match the good requirements as well as the su rge in production. In an effort to maintain long term relationships with the suppliers, a system of collaboration is followed and maintained by the brand like indulging in unalterable dialogue and